Building Boost Mobile taught Kirt M. something most stablecoin founders are missing. When mobile virtual networks emerged, everyone thought they could white-label services to any brand. Disney burned "well over $150 million" on ESPN Mobile before shutting down in less than 24 months. Boost Mobile took a different approach—they identified an underserved community (youth) with specific mobile needs and built everything around that segment, eventually selling to Dish for $1.2B. The lesson: In commoditized markets, successful segmentation means finding passionate communities with real unmet needs. Circle and Tether will dominate generic use cases, but the real opportunity is different than most founders think. Instead of chasing financial institutions, payments and treasury management, here's Kirt's advice to builders looking to leverage stablecoins: "Look at where there's big, dedicated marketplaces and enthused customer bases and figure out how you can aggregate that." @m0 gets this. They're building programmable infrastructure that enables consumer-focused, vertical-specific currencies: → USDK (@KASTcard): One universal dollar that works across all chains and stablecoins—no gas fees, no complexity, just dollars that move like they should → Game Dollar (@PLAYTR0N): Gaming publishers capture treasury yield to reward players and create new economics impossible with traditional rails The shift from B2B financial services to passionate consumer communities changes everything. Stablecoins work best when they solve real problems for people who care deeply about the experience. Full conversation with Kirt is out now ⬇️