L2’s are in a tough position, because they need killer apps/games/things to bring the users into the L2 to justify the huge raise they pulled off. BUT Most builders are extremely predatory. (Grant farming) They will do low effort clones of stuff and not really drive much real user activity. And the ones that aren’t are mostly making lots of money on the chain they build on currently. So why would they go to XYZ L2(or launch pad) , without any incentive or volume. So as a chain if you really care, you should first be driving volume, and organic growth to your L2, then hiring good BD guys who can tell the difference between a predatory and non-predatory project. But to be 💯, there’s like maybe 20 teams tops that’s build for “the love of the game”. So it’s not easy.