Big Food is entering its Big Tobacco moment. Just as the tobacco industry was finally held accountable for the health effects and associated healthcare costs of smoking, a reckoning is happening for the food industry for its role in an epidemic of diet-related diseases. Like tobacco, ultra-processed foods and sugary drinks are a health disaster. And in fact, many of them were developed with the same science when tobacco companies owned several of the big food companies in the 1980s. And the playbook defending them is also the same. As one expert put it: “Deny, denounce, and delay.” But as with tobacco, change is coming. Lawsuits have begun. Public awareness is growing. Companies are scrambling to diversify with healthier brands. And the science is unequivocal: ultra-processed foods are driving chronic disease, early death, and enormous healthcare costs. It’s time to act on the science and help people live longer, healthier lives. Read more in my latest piece for @FortuneMagazine: