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Supplementary update: Coca-Cola, Tesla, Google Q2 2025 financial report analysis:
Coca-Cola, as the world's largest fast-moving consumer goods company, has a relatively standard financial report, showcasing the current resilience of the economy and consumer spending.
From its financial report, it can be seen that in the face of tariffs and policy pressures, Coca-Cola is making relative adjustments through its operational capabilities.
If tariff policies continue to worsen, it will pose significant challenges for the company.
As for Tesla and Google's financial reports, they seem to present one good and one bad outcome, but we can see that both have increased their investments in AI and artificial intelligence for the future, indicating that AI remains a key focus moving forward.


20.7. klo 22.02
July 21 - July 25 Macro Events: (Time calculated according to UTC+8)
This week is temporarily in the macro "vacuum period", and there is no important news on the macro data, but the Q2 earnings season of the US stock market is coming, and the US stock market has ushered in a stress test stage.
Second, U.S. tariff negotiations around the world became normal until August 1.
Monday, July 21st
20:30 : US telecommunications giant Verizon earnings report Q2 quarter earnings report released,
Tuesday, July 22
20:30: Fed Powell opened the meeting on "Comprehensive Assessment of the Capital Structure of Large Banks" in Washington, followed by Bowman and Waller.
20:30: The Coca-Cola Company reports for the Q2 quarter of fiscal year 2025
Thursday, July 24th
01:00 : US 20-year US Treasury bond auction
04:00: Tesla and Google report for the Q2 quarter of fiscal year 2025
Friday, July 5th
7:30 : Japanese CPI data
Assess:
There are not many macro focuses this week, mainly focusing on Powell's speech and Japan's CPI
1. It is unknown whether Powell will be interviewed in his speech at the meeting, and once interviewed, the most question should be in response to Trump's "siege" remarks on Powell, and see how confident Powell is.
2. Bowman and Waller, who participated at the same time, are two people who have recently been particularly "dove" Fed governors, which is particularly obvious "political correctness", look at the same time, the two and Powell have encountered different "sparks"
3. Japan's CPI is actually not the focus of attention, but the recent rebound in inflation in Japan has caused public dissatisfaction, resulting in Shigeru Ishiba's approval rating has reached the range where he can step down.
Another key point is the US stock earnings report, especially Google and Tesla announced their earnings on the same day, if there is a "problem" in the financial report, whether it will stimulate large fluctuations in US stocks and the lack of market care.
On the other hand, I personally don't think the problem will be too big of a 20-year U.S. Treasury, after all, the current yield is here, even if you pursue high yields, there will be funds to buy.

Coca-Cola Q2 Financial Report Overview for Fiscal Year 2025:
Financial Report Overview:
1. Net revenue increased by 12.5 billion, up 1%,
2. Operating profit of 4.28 billion, up 63%, with operating profit increasing by 34.1%
3. Cash flow was negative 1.4 billion, mainly due to the payment of 6.1 billion for fairlife in the first quarter. Excluding this expense, cash flow for this quarter would be 3.9 billion.
Assessment:
Growth has slowed, but price adjustments and changes in product structure have expanded the gross margin, while one-time expenses have significantly decreased, indicating a phase of cost reduction and efficiency improvement, ultimately driving profit metrics closer to revenue.
Global Product Revenue Situation:
Global growth of 3%, with Latin America down 4% due to inflationary pressures, North America up 3%, and Asia-Pacific up 3%, although sales in India and Thailand have declined.
Key Materials: Impact of Aluminum Cans, PET Resin, and Caramel Color Costs:
Aluminum cans have seen increased costs due to tariffs, which are a major inflation factor in Coca-Cola's packaging. If tariffs continue, costs are expected to remain high in the third quarter.
PET resin, on the other hand, has been relatively less affected by tariffs compared to the negative impacts of global supply chain mismatches.
3. Caramel color has a weak short-term impact, but in the long term, costs are expected to gradually rise due to regulations and concentrated production capacity.
Overall Assessment:
Coca-Cola's Q2 sales have slightly declined, but the company has managed to maintain good profitability through pricing adjustments and changes in product categories.
To put it more plainly, the Q2 financial report is decent, mainly due to the company's operational capabilities being assured. However, facing tariff issues and global economic challenges, the financial report still presents certain tests.

Tesla Q2 Financial Report Overview for FY 2025:
Q2 Financial Report Overview:
1. Revenue of $22.296 billion, down 12%
2. GAAP gross margin of 17.2%
3. Revenue profit margin of 4.1%
4. GAAP net profit of $1.172 billion, EPS down 16%
5. Cash flow of $2.54 billion, free cash flow at 1.46%, a significant decrease of 89%
6. Cash of $36.78 billion, investment down by $20 million quarter-over-quarter,
Assessment:
Due to tariffs and political factors, Tesla's Q2 financial report was significantly below expectations, with automotive business down 16%, energy storage down 7%, and services and other businesses up 17%.
Increased regulation and a decline in delivery volume, along with increased investment in AI, have led this period's financial report to be in a "overdraft" phase.
Other Matters:
1. R&D increased significantly by 28%, with $2.394 billion spent on AI training clusters, highlighting Tesla's stronger commitment to the future of AI. Of course, free cash flow remains ample.
2. Technically, Robotaxi launched its first safety attendant in Austin in June, achieving the world's first autonomous vehicle delivery, while also increasing the procurement of 16,000 H200 GPUs.
Overall Assessment:
Although Tesla's short-term financial results were significantly below expectations, raising market concerns, Musk, or rather Tesla's pursuit of technology and AI, has paradoxically strengthened confidence in Tesla's future through increased R&D investment.
Despite the adverse effects of tariffs and political factors leading to poor overall revenue in Q2, with excellent cash flow and greater, faster technological investments, Tesla will continue to maintain a top-tier position in the technology field, which will also bring more possibilities for Tesla's future corporate prospects and stock prices.
Overall, while the short-term outlook is unfavorable, the long-term perspective remains relatively optimistic.

Overview of Google's Q2 2025 Financial Report:
Q2 Financial Overview:
1. Revenue: $9.64 billion, up 14%
2. Operating profit: $31.27 billion, profit margin 32.4%, up 14%
3. Net profit: $28.196 billion, growth of 19%
4. Operating cash flow: $27.75 billion,
5. Free cash flow: $66.73 billion,
6. Number of employees: 187,000, up 4.2%
Assessment:
A solid financial report, primarily driven by artificial intelligence, which has brought better business revenue to Google. Additionally, the CEO stated that there will be a significant increase in the CAPEX budget, reflecting greater investment in technology and artificial intelligence.
Other Matters:
1. Advertising revenue accounts for 74% of total revenue, but Cloud revenue is rapidly catching up.
2. Cloud revenue exceeded $5 billion, with a profit margin of 20%, becoming a major driver of marginal profit.
3. TAC receivables at 15.2%, up 20 basis points, with traffic acquisition costs increasing in line with advertising growth.
Overall Assessment:
Google's financial report indicates that betting on AI and artificial intelligence is the most important growth driver this quarter. Furthermore, AI and artificial intelligence are also key initiatives currently promoted by the Trump administration in the U.S. Google's report highlights one thing: being on the right trend is more important than anything else.
However, it is important to note that as Google's advertising grows, costs are also increasing, so in the future, Cloud may gradually take over as the main source of Google's revenue.

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