🔥 Last week at EASY Residency, we welcomed @heyibinance, Binance Co-founder, to share insights on business values, team leadership, branding & effective management in fast-moving environments -- founders tuned in online and offline. Key takeaways below 🧵👇

1/ Challenge Your Assumptions, Always AI and the internet have rewritten the rules. The founders who thrive are those who continually question the “way things are done,” from how value is defined (think gold vs. Bitcoin) to how things operate.

2/ Your Team is Your Secret Weapon Startups build two products: the one users see, and the one inside: team, culture, and operations. A strong internal foundation powers consistent delivery, adaptation, and growth.

3/ Founders as Chief Listeners & Community Builders The best founders are out front: listening, responding, and co-creating with users. Building your personal brand and credibility opens doors and rallies communities around your mission.

4/ Reputation is Built on Consistency and Courage A founder’s reputation is their most valuable currency. It’s earned by delivering on promises, owning mistakes, and communicating with integrity – especially under pressure.

5/ Welcome Public Feedback, even Criticism Negative attention isn’t always bad - it means people care. Embracing criticism with openness and grace can strengthen our connection with the audience and foster a culture of growth.

6/ Embrace Experimentation Rapid testing and iteration are essential to discover user needs and refine products. Don’t wait for perfection – launch, learn, and improve along the way (“fixing the airplane while flying it”).

7/ 📚 Yi’s Recommended Reads <The Third Wave> by Alvin Toffler (on navigating technological revolutions) <Reinventing Organizations> by Frederic Laloux (on building adaptive, purpose-driven teams)

8/ 💡 Ella’s Perspective After 10+ years knowing Yi, @ellazhang516, Head of YZi Labs, shares: “Yi sets no limits for herself, spends real time with users, and invests as much in developing people as in building the product. That’s leadership in action.” (Photo: Yi & Ella at Global Conference on Women and Entrepreneurship, 2015)

9/ 💫 Anticipating more Yi’s impact speaks for itself – her place on @CoinDesk Top 50 Women in Web3 & AI is just one chapter in a story filled with greater achievements yet to be told. To all our founders: lead with courage, integrity, and responsibility. Keep building!