The instant coffee industry is worth $10B+ a year. And the manufacturing process is wild. A factory can brew 18,000 litres of coffee an hour and then: ▫️Heat it into a thick extract ▫️Freeze it at -40 degrees celsius to lock in the aroma ▫️Re-heat at 60 degrees celsius to evaporate all liquid so it can be packed That’s the freeze-dry process, which gives you flavour (well, as much as possible) while providing that sweet sweet caffeine hit. Full How It Works video: