Common traps founders fall into based on their archetype from @lennysan's pod three common founder archetypes, each with their own potential pitfalls: The Disruptor (focused on acquisition) falls into two traps: They land but don't expand - giving away too much value initially with nothing left to monetize later They focus on acquiring new customers at the expense of retaining existing ones The Money Maker (focused on monetization) falls into: Nickel-and-diming customers with complex pricing models and hidden fees The price premium paradox - pricing so high that it hurts acquisition, making the product irrelevant to most potential customers The Community Builder (focused on retention) falls into: Being so focused on the loyal customer base that they miss opportunities to attract new types of customers Training customers to expect more for less by constantly adding value without increasing prices "Being a profitable growth architect means that you're avoiding these traps. In other words, you're simultaneously being a disruptor, a money maker, and a community builder all at the same time," Mavan said. Key Takeaway: Each founder archetype has blind spots that can undermine long-term success. Recognizing these traps is the first step toward building a more balanced approach to growth.