“I will also say though: no one knows wtf role this is.” Everyone wants a ‘Breadguy of (their thing)’ but there’s difficulty in defining that role - the reality is that it’s more like a single role functioning/executing across teams + community covering or helping support the roles/responsibilities of multiple/many before they’re filled - while acting as a figurehead of public perception for the brand online. Finding *that person* - who not only has the ability, but also the drive + passion about *your thing* - that’s the X-factor. That isn’t a small challenge. In my last role I was brought on to build the Discord - then was brought into OPs/logistics convos bc of past life experience. That shifted into managing socials/Comms for a time while contributing to launch/brand strategy - then we filled that role and I tackled media inquiries + community (media interviews, Spaces, Discord AMAs, etc). That shifted/grew into partnerships/BD (in C-level convos across web2 & web3 partners). There is no ‘role’ - it’s a catch-all for the person that has the skills to do what needs doing and contribute wherever there’s a current need while the company scales to fill specialists as opportunities for those roles are created. It takes a special operator to be able to thrive in a position like that (while also maintaining a publicly facing role on the TL). Many say they want a ‘Breadguy of (their thing)’ because they don’t know what else to call it - but what they *really* want is a ‘(Their guy) for (their thing)’ - where that person is so intrinsically entrenched in the company & its perception that it elevates the brand - and that’s why it’s *so* special.